Erewhon Cereal, Aztec Crunchy Corn & Amaranth

Organic. Gluten free. Fat free. Only 1g sugars per serving. Low sodium. USDA organic. A grain of Erewhon history. What is it? Erewhon is a philosophy. Food is the essence of life, our founders taught their followers. If what you eat is good, and pure, and true to its source, all else will follow. Coining the term natural foods, in 1966 they opened the Erewhon Trading Company, a tiny basement storefront in Boston. Both converts and curious came from miles around, leaving happily laden with hand - lettered, brown - paper parcels of organic brown rice, buckwheat, and other natural treasures. Initially just a product purveyor, it quickly became clear that Erewhon had to produce its own goods to guarantee quality. I like it, but how do I pronounce it? The name Erewhon (Air-wahn) comes from a nineteenth century novel by Samuel Butler wherein Erewhon was a utopia where each individual was responsible for his own health. This idea that one is ultimately responsible for one's well - being was the basis for our founders' philosophy. The name Erewhon was a natural choice. What does it mean? Erewhon remains steadfastly committed to natural food wholesomeness. We created the first ever Charter of Quality Standards for Natural Products. At a time when natural seems to mean different things to different people, we proudly adhere to the same set of standards established by our company's founders. Ok, but what does it really mean? When you buy Erewhon cereal, you now it contains absolutely no synthetic additives or preservatives. No artificial colors or flavors, no hydrogenated or solvent extracted oils, no refined flour or sugar. Just the purest, finest natural ingredients, organically grown whenever possible. And meticulously prepared the way they've always been, to deliver that unmistakably natural, wholesome Erewhon taste. Try any Erewhon cereal today and experience the way natural foods were meant to be. Committed to wholesomeness. Natural food since 1966. The two crops that were, perhaps, the most important sources of energy to the Aztecs were corn and amaranth. However, it was amaranth that, over the course of history, became endowed with mystical powers and played an important role in the rites of the Aztecs. Because of amaranth's importance to the Aztec culture and religious rituals, Cortez, the conqueror, believed that it had to be eliminated, and he prohibited its cultivation. As a result, amaranth was virtually lost for centuries and just recently rediscovered. Now Erewhon has combined corn and ground whole amaranth to bring you Aztec, a delicious, crispy cereal that is gluten free, fat free, and low in sodium. The unique shape ensures that the cereal stays crispy in milk, but Aztec tastes so good you may also want to eat it right out of the box as a snack!